Palladium SEA | Golf Events, Partnerships, and Player Management

Forged in 2024 and headquartered in Singapore, Palladium capitalizes on decades of expertise in events, brand strategy, marketing and player representation across Asia.

Domain: Golf & sports properties · Brand partnerships · Player management

Explore Palladium View Partners

Headquarters

Singapore · Serving Southeast Asia and beyond

Contact

info@palladium-sea.com

Focus

Events · Brand Strategy · Marketing · Player Representation

Profile & People

Palladium was forged in 2024 and headquartered in Singapore. Palladium capitalizes on the decades-long expertise in events, brand strategy, marketing and player representation garnered by its principals.

Our team of industry stalwarts and the next generation of leaders help drive our projects across the region, uniting local knowledge and relationships with international best practices for dynamic results.

Patrick Feizal Joyce

Founder

An industry veteran with over 30 years in sports and media, Patrick has been responsible for promoting and managing over 200 international sporting events across APAC, including some of the region’s most prestigious and award-winning events, working with the biggest global brands. He has also managed some of Asia’s leading golfers of the last 20 years. Palladium marks the next phase of his career.

Choo Tze Huang

Player Representation & Partnerships

One of Singapore’s most accomplished golfers, Choo marks his transition from pro athlete to sports executive by focusing on Palladium’s player representation and business partnership activities. He also oversees the Singapore and Indonesia business for the renowned CRESTLINK apparel brand.

Joshua Leong

Project Lead · Events & Operations

A dynamic project leader building a strong reputation, Joshua is instrumental in overseeing Palladium’s event and operations delivery across the region, managing key stakeholder relationships, sanctioning partners, venue partnerships and broadcast coordination.

Koko Soegih Arto

Indonesia Representative

One of Indonesia’s first promoters of an international golf tournament, Koko is a mainstay in the golf industry with a vast network of corporate contacts. He spearheads project development and commercial partnerships in Indonesia.

Kittisak Cholasueksa

Thailand Representative

Widely recognized as a leading voice of golf in Thailand, Kittisak brings a broad suite of talents across commentary, hosting, advisory and operations. He currently oversees DEEMPLES, a successful online booking service, and will drive event partnerships and Palladium’s footprint in the Kingdom.

Players

Our client list includes Asia’s hottest prospects and some true legends of the game. Palladium provides the full spectrum of management services from on-course opportunities to corporate partnerships, media relations and long-term career planning.

Danny Chia

Malaysia

One of Malaysia’s most accomplished professionals, with multiple victories and a pioneering role in putting Malaysian golf on the regional map.

Japan Golf Tour

Daniel Chopra

Sweden / India

A two-time PGA TOUR winner with a global playing resume, bringing experience from the world’s biggest stages to the Palladium stable.

PGA Tour

Gunn Charoenkul

Thailand

One of Thailand’s most consistent performers with success across Asian and Japanese circuits, recognized for his ball-striking and professionalism.

Japan Golf Tour Asian Tour

Suteepat Prateeptienchai

Thailand

Part of the new wave of Thai talent, Suteepat continues to build his resume with strong showings across the region.

Asian Tour

Nitithorn Thippong

Thailand

A rising star on the Asian Tour with multiple wins and a reputation for fearless play under pressure.

Asian Development Tour

Portfolio

Over the years Palladium's principals have played a leading role as promoter and in the management of Asia's biggest events, working with leading sports associations and premium brands including:

Barclays / SMBC Singapore Open - 2005 to 2022

Revived in 2005, the Singapore Open raised the bar for professional golf in Asia. From 2006 to 2012, Barclays was the title sponsor, the event was co-sanctioned with the DP World Tour (then European Tour) and the prize fund was the richest ever at USD6 million. The playing field was the strongest imaginable – Phil Mickelson, Rory McIlroy, three-time champion Adam Scott, Martin Kaymer, Y.E Yang… Switching gears from 2016 to 2022, SMBC took on the mantle and the JGTO became the partner tour. And the stars kept coming – Jordan Spieth, Sergio Garcia, Justin Rose to name a few.

Indonesian Masters / BNI 2017 to 2022

The Indonesian Masters was the most prestigious golf tournament in the country, boasting the largest prize fund and attracting some of the biggest names in golf, including multiple champion Lee Westwood, major winners Ernie Els, Henrik Stenson and Justin Rose.

Enjoy Jakarta Indonesia Open – 2010-2014

The Enjoy Jakarta Indonesia Open was the first event in the country to be co-sanctioned with the JGTO and, at the time, had the richest prize fund of any sporting event - USD1 million

Enjoy Jakarta Indonesia PGA Championship – 2011-2014

The Enjoy Jakarta Indonesia PGA Championship was the second event co-sanctioned with the JGTO. The final edition was won by Michio Matsumura.

Enjoy Jakarta Indonesia Ladies Open - 2012

The Enjoy Jakarta Indonesia Ladies Open completed the trio of major golf events supported by Jakarta City Tourism. The event saw players from over 20 different countries compete, with P.K. Kongkraphan emerging victorious.

Emirates Australian Open – 2009 to 2019

The Emirates Australian Open is the flagship tournament of the country and one of the most storied golf events in history. The roll call of winners includes the legendary Jack Nicklaus, Gary Player, Arnold Palmer, Greg Norman. More recently, current superstars Rory McIlroy, Jordan Spieth and Adam Scott have all raised the Stonehaven Cup.

Hero Indian Open – 2005-2010

The Hero Indian Open, the national championship of India, is one steeped in history and drama, played on one of the most unique courses in the world – Delhi Golf Club.

Singha Thailand Open – 2009 to 2015

The Singha Thailand Open was the first and only event in the Kingdom to be sanctioned with the JGTO, bringing Japan's finest golfers to compete against Asia's best on some of the best golf courses in the world.

PTT Global Chemical Thailand Ladies Open – 2013

The PTT Global Chemical Thailand Ladies Open was held at the prestigious Siam Country Club Plantation Course in Pattaya, sanctioned by the Ladies Asian Golf Tour.

Dynasty Cup - 2005 & 2007

The two editions in 2005 and 2007 were held at Mission Hills Golf Club in Shenzhen. On both occasions, Team Asia romped to a comprehensive victory over Team Japan.

Mercedes Benz Tour - 2007 to 2015

Launched in 2007, the Asean PGA Tour was the template for developmental tours in the region, providing a platform for the young professionals to hone their skills and competitive edge to progress to the next level. Supported by Mercedes Benz, the tour launched the careers of numerous leading players from South East Asia.

BNP Paribas WTA Finals – 2014 - 2018

The BNP Paribas WTA Finals is the season finale of women's tennis, bringing together the highest ranked players for the season. Singapore was graced by superstars Serena and Venus Williams, Maria Sharapova, Caroline Wozniacki, and Li Na over the five-year run.

Sands Exhibition Macau

SANDS China brought Hall of Famer Phil Mickelson and Chinese star Li Haotong to Macau for a private pro am for their premium guests, followed by a golf clinic for children from the Special Olympics.

Corporate & Charity Events

UBS · DHL · Canon · Drive for ARC and others.

Full credentials deck available in Palladium Plus.

Projects

Our current list of projects includes some of Asia's most exciting events and strategic initiatives. From event delivery to brand consulting, brokerage, marketing and management advisory, Palladium continues to bring value to its partners and their assets.

Simone APAC Cup
SGA Partnership - Singapore Womens Open, World Amateur Team Championships (WATC)
PGAM - Malaysia PGA Championships - Men's, Ladies, Senior
THFC x AIMS
Bank of Singapore x DP World Tour
Fireballs G.C.
Indonesia Ladies Championship
AsiaGolf+

Partners & Partnerships

Our global network of industry-leading partners includes best-in-class agencies and next generation innovators with whom we forge mutually beneficial collaborations. Our client list includes some of the most recognized brands and sport governing bodies.